Every website has a different purpose and every website needs a unique look and feel. We believe to achieve this we need a variety of skilled personal that can be tailored to each production.

Eyesite Thinking's principals have over 25 years experience in publishing and media the last 15 specialising in on-line delivery of content.

Our designers have different and diverse backgrounds from young and funky to elegant and corporate. We team a designer to your product and goals to make sure we hit your target exactly.

The programming team are hand picked from the top of their graduating class to bring you the latest skills and techniques, and our project managers pull it all together to ensure timely delivery and a smooth production process keeping everyone, including you, updated on the progress of each project.

Andrew Cowell
CEO and Co-founder

From a designer background, Andrew went from Magazine Art Driector to Creative Director, Editor, Editorial Director to Publisher.
Andrew worked in London, NY, and Sydney over the years, eventually settling in Sydney. He worked for most of the major magazine houses including IPC, EMAP and ACP. After being publisher and launching the Australian FHM edition, he helped form Eyesite Thinking with the purpose of extending magazine brands into the web domain.
Almost 10 years on, the company still has publishing clients but has also attracted new business from a wide range of the media and corporate world.

Andrew brings a unique combination of aesthetic design, business accumen and a natural warmth and charm when dealing with clients. He is renowned for his detailed "eye" and understanding of how to best convey the right message which is essential in the world of corporate communication.



Chris McCallum
Project Manager and Co-founder

If you have watched television, been to the cinema, listened to radio, visited the Australian and Power House Museums or viewed some of Australia's most popular websites in the last 25 years... chances are high that you have already seen Chris's work.
Chris started his career in radio in 1982 and has since worked in TV, Film, music, presentations and multimedia.
His list of credits include national and international awards for his sound design and has been senior engineer and head of audio at some of Australia's premiere facilities.
In recent years Chris has been seen on the lecture circuit, presenting his thoughts, views and theories at Australia's leading design institutions, Universities and the Art Gallery of NSW.

Chris' background in media has enabled him to assist many facets of the industry in the transition to the online world, having developed many tools for broadcasters, performers and publishes to distribute their work in an interactive envrionment. His involvement in the world of web design since the early 1990's makes him a pioneer in digital integration, skills he uses now to oversee and project manage the many diverse products that Eyesite Thinking can provide to their clients.

Eyesite Thinking's philosophy and approach to projects:
Simple, Logical & Dynamic.